Windows Tries Again
September 19, 2008 |
It wasn’t too long ago that I mentioned Microsoft was launching a new ad campaign with Jerry Seinfeld. Yesterday they announced they were moving into “phase two” of the campaign. It was all media spin trying to hide the fact that the $300 million marketing blitz failed horribly because no one really knew what Microsoft was trying to do. The first of the new ads started showing up online today. While it is better than the Seinfeld ads, it’s still not really all that great. As Gruber puts it:
Pathetic. So sad. This campaign (which is utterly unconnected to the Seinfeld spots) might as well be titled “Please stop making fun of Windows, Apple.”
What do you think? Is this one better than the last set? Drop one in the comments.
Update: This link is too funny not to share. AppleInsider reports that Microsoft can’t even use their own software to create their ad campaign. I guess they’re not only out of touch with their customers but their product as well. Oh well.
Wayne
September 19th, 2008 | 11:58 am
While I wish this one had more hot churro action, I think this is better than the Mojave and Seinfield commercials. I think they took Apple’s campaign and fleshed it out, using actual people (like the Microsoft employee who says he’s stereotyped), instead of having a “nerdy guy” and “cool guy” enforce stereotypes. If anything, I think TBWA\Media Arts Lab should have progressed to something like this by now. I’m tired of the Mac vs. PC stuff after seeing over 40 versions of basically the same thing.